Direct Marketing Consent

Unless they have the specific informed consent in writing in advance from the particular individual, a school/ETB should never disclose contact details of their students and/or their parents/guardians (such as email addresses, mobile phone numbers etc.) to commercial organisations or political parties/representatives/candidates for the purposes of promoting any particular commercial activity (e.g. a special deal on academic books, or on the school sports kit) or for promoting any particular political purpose (e.g. supporting a particular candidate in the local or council election). For sample language to be used when collecting parental/guardian prior written consent for direct marketing, see Template Data Protection Statement. This sample language needs to be appropriately tailored